Read the latest news and research
Learn how customer behavior is changing, how you can take advantage of new trends, and how Foursquare can help.
88% of Local Consumer Feedback Missed by Brands
Businesses aren’t always aware that their customers are having a conversation about them online and that they can be a part of it. There are several sources to monitor your business including Citysearch, Facebook, Google + and the Yellow pages, but Foursquare has the most coverage (93% of storefronts with local channels are already listed). Click here to search for your business on Foursquare and learn how to take control of your listing.
78% of Local-Mobile Searches Result in Offline Purchases
Consumer behavior is rapidly becoming mobile-first, as more people rely on their phones to search and make decisions on the go. According to recent research, 78% of mobile phone searches resulted in a purchase, as compared to 59% for desktop (comScore, Neustar Localeze, 15 Miles). Learn how you can use Foursquare's simple tools to promote your business to mobile users.
What Foursquare’s Swarm App Means for Businesses
"Foursquare is the motherboard of nearly all apps using location data," with over 70,000 developers using the Foursquare API. The means when you update your business information on Foursquare, it will also be updated on many other sites like Pinterest and Flickr. Click here to take a look at your listing and make sure info is up to date.
Meet Swarm: Foursquare’s Ambitious Plan to Split its App in Two
"We think of Foursquare as a technology that’s enabling these superpowers…to find the best [places nearby]." Following the launch of Swarm, an app for keeping up and meeting up with friends, the core Foursquare app is now 100% focused on local search and discovery. Take a look at how Foursquare puts local businesses front and center.