Challenge
A major clothing retail chain with several specialty divisions wanted to drive store traffic, branding and customer loyalty.
Solution
Foursquare provided the retailer with a mix of Promoted Places and Place-Based ad units, incorporating a sweepstakes to win, incorporating video assets from their television and online video campaigns.
Results
The campaign delivered an average tap-through rate of 2.07% for the Place-Based ad campaigns, much higher than 24% above the retail category benchmark. For Promoted Places, the retailer garnered an average action rate of 3.04%, clocking in at 60% higher than the category average benchmark.