Challenge
The client was seeking to increase awareness and ultimately drive purchase intent for their winter season holiday beverages.
Solution
This coffee chain utilized a mix of Promoted Places, Place-Based ad units and Foursquare Audience Network targeting with fresh copy over a two month period in order to reach coffee lovers both inside and outside of the Foursquare app.
Results
CTR delivery was strong with Place-Based ads and FAN units delivering a 1.15% CTR, well above the industry average. For Promoted Places, the action rate (when a user clicks on an ad and then visits the venue) clocked in at 7%, with a visit rate (when a user checks in post exposure within a 3 day period) of 5.7%.