Located at the heart of Pendik, Istanbul, Marinturk is both a mall and a marina. Although it is quickly becoming popular among local residents, Marinturk’s biggest challenge is to attract new customers and become a main destination on the Anatolian side of the city.
They turned to Foursquare to expand their customer base. Yahya Ülker said, “Directing social media to sales was a problematic issue for us for years, and now Foursquare Ads is solving the issue in a snap.” Ülker said they’ve had more success with Foursquare Ads than other advertising channels.
“Consumers use Foursquare to explore, purchase, and decide where to go next… and it’s is easy to use, mobile friendly, and actionable.”
At only $0.94 spent per check-in to Marinturk İstanbul, Ülker said, “we have confidence that we have positive ROI both in terms of incremental sales and improvements on brand perception.”