Major CE Company

Place-Based Ads


The client was seeking a unique way to showcase the innovative spirit of their brand, while also showcasing their new smartphone product line and its accompanying functionality.


This consumer electronics manufacturer leveraged post-check in units, tied in with a custom microsite. To add scale, we recommended that they run mobile display on our off-app targeting platform, the Foursquare Audience Network.


Post-Check in units were immensely successful, with an overall CTR of 12%, with the Place-Based ad units performing best.

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