Challenge
The client was seeking a unique way to showcase the innovative spirit of their brand, while also showcasing their new smartphone product line and its accompanying functionality.
Solution
This consumer electronics manufacturer leveraged post-check in units, tied in with a custom microsite. To add scale, we recommended that they run mobile display on our off-app targeting platform, the Foursquare Audience Network.
Results
Post-Check in units were immensely successful, with an overall CTR of 12%, with the Place-Based ad units performing best.