The restaurant was looking to drive new and lapsed customers to their particular chain during the summer months in a nationwide campaign.
Foursquare provided Promoted Places targeted to users who have never checked into a location of this particular Casual Dining client and to users who had not checked into one of their locations within 30 days prior to the campaign.
Over 1MM impressions were generated, driving more than 13,000 clicks. 94% of users who clicked on the ads proceeded to check in to one of the Casual Dining chain’s locations. Among other insights, nearly 10% of users who converted had never checked into a chain location prior to the campaign and 63% were lapsed users who had not been to a location in 30 days or more prior to the campaign.