Drive Brand Awareness
The bank wanted to create awareness in relevant environments and drive users to apply for their branded card via ads running in the last quarter of 2013.
Place based ads
Foursquare provided Place-Based ads, targeted to users who checked in at dining and ticketing venues locations who qualified for the bank’s loyalty card program. When users clicked on the ad, they were brought to a custom mobile microsite to learn more and apply.
The campaign delivered an average CTR of 1.34%, delivering +19% above the overall financial services benchmark. Notably, the save-for-later rate came in at 7.29%, +6% higher than the benchmark (users can save offers for later and get automated e-mails sent to the account they registered with for Foursquare, as a reminder to review later).