The Bronx Beer Hall is located in the 73-year-old Arthur Avenue market in the Bronx and serves craft beer and light fare.
“Foursquare has been great at getting people to come to our exact location,” owner Paul Ramirez said. “I turned down all other advertising. The fact that it’s personal and people take the time to check-in is a hit for us. No question.”
Their ad run was indeed a hit, as they saw a 55% return on investment. As a bonus, they got over 6,500 free impressions.