Success Story: Barcade

Locations: Brooklyn, NY, Jersey City, NJPhiladelphia, PA

Known for:  Classic '80s arcade games & craft beer

Biggest challenge:  Attracting new customers

Foursquare Ads ROI:  1070% ROI per dollar spent

 
"Foursquare Ads have targeted a lot of new people for us...If they even bought one beer, it goes towards paying for the ad itself." - Paul Kermizian
Paul Kermizian, owner of Barcade

Paul Kermizian, owner of Barcade

Barcade, with locations in Brooklyn, Jersey City and Philadelphia, is known for craft beer and classic arcade games. Like many bars, their customer base is constantly turning over, so their biggest challenge is attracting new people and being able to track how their advertising budget is being spent.

“When we put an ad in a magazine, you don’t actually know that anyone turned to the page your ad was on,” owner Paul Kermizian said. He wanted to track how his advertising money was being spent. That’s when he turned to Foursquare.

Foursquare Ads were Barcade’s first foray into digital advertising. “Foursquare Ads have targeted a lot of new people for us,” said Kermizian. And the results keep them coming back.

Each customer that Foursquare Ads brought in cost $1.71, and Barcade estimates that they spend $20. “If they even bought one beer, it goes towards paying for the ad itself,” said Kermizian.

 
Barcade's Foursquare Ad shows off its unique combination of offerings to potential customers.

Barcade's Foursquare Ad shows off its unique combination of offerings to potential customers.

 
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