Foursquare + Heineken


Connect. Compete. Win. With Heineken and the UEFA Champions League

Heineken and Foursquare partnered together to bring a one of a kind experience to fans of the UEFA Champions League in the United States. People could sign up to support their favorite club for a chance to win daily prizes and a grand prize trip to a Champions League match in Europe, all courtesy of Heineken.

With mobile, in-bar and desktop extensions designed to bring different elements of the program to life, Heineken was able to connect with UEFA Champions League fans and help fans connect with each other in the real world.

Media drove awareness and program sign-ups in bars, at points of purchase, and at targeted venues via Place Based Ads with instant win incentives and messaging tailored to the check-in context.

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